Elders. For Australian agriculture.

Elders has been there for farmers for more seasons than most can remember. As the last Australian-listed major agribusiness, Elders is now working hard to ensure a sustainable future for Ag. A voice on the landscape, an industry advocate, a supporter of community and an investor in innovation. Elders have always been for Australian agriculture.

The campaign set out to capture the authenticity of the brand; the people, the relationships, and the communities Elders are a part of. Brought to life in series of national and regional TVCs supported by press, outdoor and localised social cut-downs, the campaign heroes the beautifully diverse Australian landscape and the people that make agriculture tick.

Client — Elders
Industry — Agriculture

What we delivered
— Campaign Design & Direction
— Art Direction
— Copywriting
— Photography and Videography
— Production Management