Caring for Australians, from the ground up.

The “To Me” Royal Flying Doctor Service (RFDS) campaign sets out to inform of the amazing work that the RFDS deliver on the ground as well as in the air. With a beautiful acoustic version of INXS’s ‘Don’t change’ sung by Pete Murray, and shot in a super-wide cinematic style using vintage anamorphic lenses, the TVC features some incredible remote locations, including the Aboriginal community of Kintore, some 700kms west of Alice Springs.

Seeing the RFDS in action first-hand was the only way to truly understand how fortunate we are as Australians to have an organisation so many can rely so heavily upon. We are very proud to have worked with this amazing organisation for nearly 10 years. Support the Doctor and help keep them flying!

Client — Royal Flying Doctor Service
Industry — Health

What we delivered
— Campaign Design & Direction
— Art Direction
— Copywriting
— Photography and Videography
— Production Management