CFS⁄ ⁄ Published 01.11.2011
Bushfire Awareness Campaign ‘Intruder’ TVC
Look out for our launch advert to the CFS Bushfire Awareness Campaign for summer 2011-2012. Set in the eerie style of a horror movie, ‘The Intruder’ approaches the front door of a house, and lets itself in to “take what it wants.” The concept and script for The Intruder came to life when we put ourselves in the role of the bushfire and sought to depict its horrific and indiscriminate behaviour. Writing from a Bushfire’s viewpoint created a persona that was truly frightening. Airing from early November 2011 on television and in cinemas, it will be supported through a mix of channels including online, outdoor, print and direct mail.
Creative Director: Adam Moyle
Account Director: Andrew Fotheringham
Production: Company KOJO
Producer: Emily Green
Director: Roh Smith
